The most popular World Book Day themes for children

clock Wednesday, February 20, 2013 at 11:51AM
World Book Day is fast becoming one of the most enjoyable dates on the school calendar for boys and girls, who enjoy the thrill and escapism of being able to dress up as their favourite storybook characters.

Designed to encourage reading and broaden children’s horizons to exciting new material, it is also a great time to recognise some of the timeless classics and story themes that have remained popular throughout the generations.

Here are some of the most popular World Book Day themes for kids in 2013, in a bid to give you parents some idea just what to provide them in the way of an outfit to help them enjoy the day with their friends at school.

willy wonka

Roald Dahl characters

The birth of Roald Dahl day as a celebration of arguably the finest children’s storyteller increased the attention on many of the vibrant, three-dimensional characters from Dahl’s classics. The likes of Matilda, Willy Wonka, The BFG, Mr Fox and many more are just a handful of the wacky and magical figures that will give children great pleasure in re-enacting.

Comic book heroes

Everyone loves a good superhero and you could become the toast of your comic-buff son or daughter with a comic book costume – perfect if they’re looking to save the day! Let them flex their muscles or soar to safety with outfits for boys and girls alike, from Batman and Spiderman to Supergirl and Wonder Woman.

‘Chronicles of Narnia’

Kids appear to have been increasingly enchanted by the fantasy series of books and films ‘The Chronicles of Narnia’ and with a great range of medieval style outfits available they can whisk themselves away to another world!

Storybook animals

There’s nothing cuter than seeing your children dressed up in an animal onesie costume! Storybook animal outfits prove to be very popular each and every World Book Day just because they are fun, furry and affectionate and are modelled on some of the best-loved storybook characters from Fantastic Mr Fox and The Very Hungry Caterpillar to the 101 Dalmatians and Goldilocks and the Three Bears!

Harry Potter

Never underestimate the power of wizardry! If your children are lovers of Hogwarts and everything Harry Potter then fear not, there are many Harry Potter themed outfits and accessories available each and every World Book Day. With authentic Harry Potter robes, clasps and wands your kids will be casting spells in no time.

Quick and easy kids costume ideas for World Book Day

clock Tuesday, February 12, 2013 at 11:00AM
Is your children’s school preparing to celebrate World Book Day by encouraging the kids to dress up as their favourite storybook characters? The thought of having to get your creative thinking cap on can send even the most enthusiastic of parents into frenzy.

So how can you create a quick and easy fancy dress outfit for your children that helps to feed their imagination and ensures they stand out from the crowd in the busy playground?

Fortunately, we’ve got plenty of ideas and outfits of our own here at to help you out of a hole. Read on for some of our most popular World Book Day costumes guaranteed to put smiles on young faces on March 7th.

Ideal for mischievous boys

bilbo bagginsHarry Potter

Help your son relive the magic of J.K. Rowling’s fantastic series of novels with our officially-licensed Harry Potter costume. With our own extensive range of Harry Potter costume accessories you’ll be able to make him feel like Daniel Radcliffe himself!

Willy Wonka

One of the most eccentric children’s storybook characters of all time, Willy Wonka is a great choice for your boy to bring out his personality. All he’ll need is his team of Oompa Loompa workers and he’ll be ready for a hard day’s work at the chocolate factory!

Bilbo Baggins

For those who were enchanted by the recent Hobbit film, ‘An Unexpected Journey’ our Bilbo Baggins outfit modelled on J.R.R Tolkien’s hit character, could be the perfect answer for World Book Day. He will soon want to explore the ‘shire’ just like Baggins himself!

Dennis the Menace

The old ones are always the best! If your son is a big fan of Dennis the Menace, the Beano and his cartoons then why not transform him into the perfect outfit for any cheeky chappy.

Classic fairy tale themes for the girls


Every young girl loves a classic fairy tale and our Goldilocks outfit is one of the most popular World Book Day outfits for girls, with this charming out perfect for portraying the innocence of one of the best-loved storybook characters. But beware of the three bears!

hermione grangerMaid Marian

Fascinated by Sherwood Forest? If she’s always wanted to be the most beautiful maiden of Sherwood Forest then why not feed her imagination with this traditional Maid Marian outfit that’s equally great for medieval days as well as World Book Day.

Snow White

Another popular traditional girl’s World Book Day outfit is that of Snow White. As the very first Disney animated princess and one of the best-loved bedtime storybook characters, her cute sparkly dress and matching tiara will make your daughter feel very special as she arrives at the school playground!

Hermione Granger

The most famous female character in the Harry Potter series, Hermione Granger is likely to be a popular choice for many young girls obsessed with the world of Hogwarts! This Gryffindor outfit is ideal for World Book Day especially if they have a friend dressed as Harry Potter himself.

What is the main aim of World Book Day?

clock Friday, February 1, 2013 at 10:23AM

World Book Day

It is just a month away from one of the biggest days in the calendar for book-lovers across the country. Celebrated for the first time on April 23rd, 1995, World Book Day has become an incredibly successful annual event organised by UNESCO. But just what is the main aim of the initiative?

As a worldwide celebration of books and reading in over 100 countries across the globe, the day is designed to promote reading, publishing and copyright in all for corners of the world.

While the rest of the world celebrates annual on April 23rd, in the UK the day is recognised on the first Thursday in March in order to avoid clashes with Easter school holidays, allowing children to enjoy the best that British authors have to offer.

Undoubtedly the main aim of World Book Day in the UK and Ireland is to inspire children to explore the pleasures and excitement of books and reading by encouraging them to own a book of their own.

With that in mind nurseries, primary schools and secondary schools across the country receive over 14 million Book Tokens and vouchers to enable kids to get their hands on some of the best children’s stories to feed their imagination.

Reading is essential for a child to understand that they can imagine the world and life as something entirely different from reality. In contrast to a television programme or motion picture movie, where those images are projected on a screen for people to see for themselves, a book engages with a child’s brain and challenges and entertains them in ways TV and film never could.

Schools up and down the country will also encourage children to get into the spirit of things with fun-filled themes for boys and girls from Harry Potter and comic book characters to storybook animals and even Roald Dahl characters!

Some schools may also invite authors in to perform for the children in special book readings giving kids the perfect chance to dress up as their favourite fictional character.

What outfits are likely to be most popular for World Book Day 2013?

The recent release of ‘The Hobbit: An Unexpected Journey’ has proven very popular with youngsters at the UK box office. With Bilbo Baggins becoming a hero in the eyes of many kids our Bilbo outfit and elf accessories are almost certain to go down a storm!

Similarly, the impending release of Michael Rosen’s new biography, dedicated to the life and works of Roald Dahl, will also raise awareness of the timeless characters from Dahl’s best-loved children’s stories such as the BFG, Matilda, Fantastic Mr Fox and many more.

World Book Day costume tips for struggling parents

- Horrid Henry
- Alice in Wonderland
- Harry Potter
- Robin Hood
- Peter Pan
- Where's Wally
- Dennis the Menace
- Cinderella